Conference references

  • Retail/ Virtual : towards a renewal of the point of sale - 04/04/2012                              During a conference organized by the EAC (group of Ecoles d'Arts et de Cultures), Pascale Brousse, Trend Sourcing founder and Nouveaux-concepts blog co-founder, presented best practices of an optimal click and mortar strategy, together with Michaël Emica (founder of the Smart Store) and Julien Lacheray (community manager at Adidas and blogger, commeuncamion.com).
  • Web 2.0 and link between women and their beauty - 08/03/2012                                                                                                                 For the woman day, Trend Sourcing studied how Internet (blogs, forums, brands) change the link between women,their own beauty and beauty information during a conference organized by Psychologies Magazine in the studio Harcourt.
  • What mutations for brands online? - 09/27/2011
    Second edition, in association with the marketing agency Think Out, of a conference on the subject "Transformations of brands online: the opportunities of web 2.0 for your brands ", investigating new digital potentialities (debates, communities, contents, experiences, transmedia) for brands. On September 27th 2011 at 8h30, at Cercle Suédois, Paris.
  • Web 2.0, connected beauty - Beyond Beauty - 09/14/2011
    Being visible on the internet is a crucial need for brands. But how to optimize your brand online thanks to multidirectionnal conversations, virality and social networks? Trend Sourcing exposes a typology of great initiatives and innovating brands on the web, to identify key marketing and strategic issues.
  • Seniors, new health & beauty strategies - Beyond Beauty - 09/12/2011
    Now more than ever, life expectancy is increasing, revolutionizing longevity: already a major group of population, Seniors will be tomorrow's n°1 consumers. From wrinkle fighting to "aging well" acceptation, Trend Sourcing analyzes the evolution of health and beauty practices for this target and the answers of brands.
  • Transformations of brands online - 19/05/2011
    Organization and animation, in association with the marketing agency Think Out, of a conference on the subject " Transformations of brands online: the opportunities of web 2.0 for your brands ", investigating the new digital potentialities (debates, communities, contents, experiences, transmedia) for brands. 
  • Adetem Club - 05/05/2011    
    Organization and animation of the 05/05/2010 Cosmetic Marketing Adetem Club on the subject « Seniors, towards better aging », with the participation of Pr. Philippe Humbert, Head of the Besancon CHU Dermatological Service and Serge Guérin, sociologist specialized on aging and Seniors and author of “The new Seniors society”.
  • Third National Conference of Spa - 23 and 24/03/2011    
    Pascale Brousse, founder of Trend Sourcing, was at thes Negresco in Nice to share her expertise during a round table on the evolution of the spa sector: " What trends for Future Spas ? ", gathering exchanges of advice and experiences shared by innkeepers, spa managers and consultants.
  • Matinales de la Cosmétique - 12/10/2010
    Trend Sourcing hosted the Matinales de la Cosmétique session on the subject "The opportunities of Web 2.0 for cosmetic brands in terms of link and sharing with their consumers", developing the importance of strengthening the brand-consumers relationship and focusing on the inspiring initiatives dedicated to create communities around the brand via internet.
  • Beyond Beauty Fair - 09/2010
    Trend Sourcing animated 2 conferences: « From bio to techno, beauty inside the skin » exploring two major trends of beauty between technicity and a natural approach; and « Make-up, the new anti-aging era » about new hybrid products that are both makeup and skincare.
  • Adetem Club - 24/06/2010
    Organisation and animation of the 24/06/2010 Cosmetic Marketing Adetem Club on the subject « New sources of link and sharing between brands and consumers », with the participation of Jean-Maxence Granier (Think Out) and the video interventions of Céline Verleure, founder of Olfactive Studio and Séverine Boutry, director of development at Brand Online Commerce.
  • Mondial Spa & Beauté - 13/03/2010
    Participation to the roundtable discussion « Market research, a way to win ! » with Jean-Louis Poiroux and Mireille Barreau. Today, spas ought to generate not only image benefits, but also profits. Market research and analysis is hence a key step in every project, that must enlight the company on which choices to make. What should imperatively be taken into account before launching any project ? What are the trends in skincare and equipment ?
  • Club Adetem Marketing of Cosmetics – 26/11/2009
    Organization and animation of club Adetem’s marketing of cosmetics session of 26/11/2009 on the theme « The future of cosmetics and skincare», with the participation of Jean Claude Le Joliff, Denis Lamboley, Patricia Thouanel-Lorant and Michel Tanguy.
  • Aqualie Wellness Meeting – December 2009
    Participation to a round-table conference about the menu of Spa & Wellness treatments as an efficient differential key. From organic to ethnic, play treatments to expert cosmetics, what are the major trends in Spa treatments consumption? How to build a balanced, profitable and attractive menu for the clients? How to choose a Spa partner brand?
  • Rives de la Beauté Conference IFM - 19/09/2009
    Conference participation – Roundtable discussion of «beauty and perfumery, new brand experience and sharing territories» putting the different brand / customer connection mechanisms into perspective, in relation with the customers’ increasing expectations in terms of service, experience and learning.
    Pascale Brousse will give an international panorama of brand strategies for consumer outreach.
  • Member of the 2009 ‘Cosmétique Mag’ Oscars jury - June 2009
  • "From Bio to Techno, beauty in the skin" - January 28, 2009
    Launch of the ADETEM Marketing of Cosmetics club on the theme of the future of cosmetics. As a founding member, Trend Sourcing took part in reflection with a “trends” prism, deepening two faces of beauty, indispensable in France and abroad.
  • "Consumption in all its states" - October/November 2008
    Lecture breakfast, organized by Trend Sourcing and ID Sourcing, offering a deciphering of alternative consumption practices and the associated challenges for marketing in a crisis context.
  • "Why have the organic and the natural imposed themselves in spas?" - October 4, 2008

    Conference in the framework of the European Spa Summit in Villepinte: review of the market and tracks for positioning oneself in the organic era.

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